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The focus here is to give the angler that absolute best possible reel for the money. It appears that they are winning in this category. The Behemoth and ZERO are huge hits along with the reintroduction of the Rise III. Dollar for dollar it is very hard to compete with these products. We have used their reels on all of our domestic trips for trout, steelhead, salmon, and bass and found them to perform well and hold up fine. We don't recommend them for extended saltwater use, but a trip here and there we are sure they will work great.