Hardy Fly Reels & Fly RodsWhile best known for their reels, the Hardy company builds some of the best fly rods on the market today. They utilize the best availalble materials and engineers to bring you top performing single and two handed rods. The legend continues today as Hardy is still making uncompromising reels with modern performance attributes. Their reels are light, strong, and attractive. It started with William HardyIn in 1872, a young man called William Hardy set up shop as a gunsmith in Alnwick, Northumberland, and that might very well have been the end of the story had not the great engineering magnate Lord Armstrong persuaded him to take his brother John James into partnership. The Hardy brothers advertised themselves as gunsmiths, whitesmiths and cutlers', although the guns they sold were actually made in Birmingham. Eventually they began making fly reels. The best fly reels for many decades.